Building a path to financial freedom with AI.
Who We Are
We’re a group of experienced innovators & educators driven to empower the underserved public by elevating access to financial education and providing effective AI tools that simplify the path to financial freedom.
How does the financial literacy gap in the US affect banks, customers’ financial decisions, and ultimately trust?
Today’s economic and financial literacy problems stem from misinformed generational knowledge and outdated education systems.
Cost of Personal Finance
Lack of financial literacy cost 15% of adults at least $10,000 in 2022 - CNBC.com
Low National Literacy Rate
54% of Americans aged 16 to 74 read below the 6th-grade level - Thinkimpact.com (California is most illiterate)
Growing Financial Distrust
30% of Black and 27% of Hispanic consumers felt misinformed or tricked in their first experience with credit. - CNBC.com
How can we leverage AI to solve today’s financial pain points for a growing number of customers who don’t trust banks and prefer the convenience of DIY mobile banking?
Financial literacy gaps continue to affect minorities & underserved bank customers
Poor Communication
Financial content found on National and Community Bank websites is commonly written at a 10th-12th grade reading level… whereas 54% of Americans read below a 6th-grade level. The basic disconnect is that vital information is not being delivered effectively.
Lack of Trust
As of 2021, unbanked customers chose “Don't trust banks” as the second-most cited reason for not having an account. Trust in banks is at an all-time low due to misrepresentation and putting profits over people.
Wanting Something New
80% of banking customers will switch banks if a rival offers a better experience. 1 out of 4 bank customers will abandon their banks. People want more than just a place to save money, they need an ongoing relationship with their financial partner to maximize benefits and achieve business and personal goals.
Loss of Time & Money
Compared to those with very high levels of financial literacy, those with very low levels are 4 times more likely to spend ten hours or more per week dealing with personal finance issues. This adversely affects minorities with more inefficiencies and the likelihood of incurring more debt while trying to make ends meet.
Missed Opportunities
In the second quarter of 2022, the homeownership rate for white households was 75% compared to minority rates such as 45% for Black households, 48% for Hispanic households, and 57% for non-Hispanic households of any other race.
One-Size-Fits-All
The absence of personalized financial support is continuing to compound the growth of predatory lending practices (Payday services, high-interest loans, credit card debt) designed to take advantage of minorities, and low-income earners with little to no financial education.
Our Solution
Fintech helps underserved & minority customers make better financial decisions
Financial Empowerment
Eye And Seek leverages the power of generative AI and chatbots to create a bridge of knowledge and accessibility to financial literacy and education.
GPT3.5 + ChatGPT AI
We built our product using the best generative AI software to deliver highly individualized financial literacy in both conversational and simplified content.
Instant Comprehension
Access from any mobile device the power of instantly understanding complex financial topics commonly found on bank, credit, and investment websites.
Self-Paced Education
Increase your financial literacy to capture valuable insights into financial topics you are struggling to understand based on your lifestyle and financial goals.
Works on All Devices
Use our AI tool with any internet-enabled device: laptops, desktops, smartphones, tablets, etc.
Financial Co-Pilot
Navigate financial decision-making with our personalized AI financial tool to increase knowledge and transparency while building confidence in taking the right steps to financial freedom.
We’re helping banks think like tech companies.
We believe in transforming how people learn about financial education and the untapped opportunities that creates for banks to change their communication strategy to build trust with the underbanked and unbanked customers.
Inspired by this McKinsey study:
https://www.mckinsey.com/industries/financial-services/our-insights/helping-banks-think-like-tech-companies
Martech builds trust between customers and financial institutions
Identify Smarter Insights
Access customer data and behavior patterns to deliver more effective alignment of financial products, programs, and overall communication.
Evolve Customer Service
Integrate AI to supercharge all touchpoints of customer service to maximize sales, promote products and financial services, and boost customer retainment strategies.
Generate Transparency
Build a more advanced strategy with AI to personalize banking services on an individual level that matches the customer’s financial lifestyle, financial education, and goals.
Automate Trust, 24/7
Activate the power of AI to break free from the limitations of traditional communication tactics built on scripted interactions at brick & mortar stores, bankers’ hours, and customer service calls to foreign reps.
AI Analytics Dashboard
Utilize predictive analytics powered by our proprietary AI logic engine to discover new customer segmentation, risk assessment, cross-selling & upselling, and sales forecasting. Connect with a new data set of insights.
Build Deeper Values
Supporting a customer’s financial journey is a long-term commitment that needs to be met with an equitable, scalable, and multidimensional perspective in order to build a layer of trust to effectively position financial institutions as more friend than foe.
Financial literacy is the new credit score.
Help guide us.
We’d love to get feedback from financial institutions, bank executives, AI experts, and educational institutions.
Get on the waitlist.
Want to test out our demo and find out more information about what we’re building?
Send us a note and we’ll schedule a demo and give you private access to our AI-powered financial literacy tool.
For other inquiries please email us at armando@eyeandseek.ai / andrew@eyeandseek.ai
If you’re an investor or institution that is interested in supporting this social impact venture, please send us an email.
info@eyeandseek.ai
Envisioned by a world-class product design & marketing team who’ve built brands and digital products enjoyed by billions of people.
